image - Fitzhugh Media, home the Southwest Star Magazine -


One of the worst situations a business owner can face, is to be presented with a great opportunity, which they're not prepared to take advantage of.

The Southwest Star Magazine is a publication for Mercedes-Benz and Porsche enthusiasts. In addition to Mercedes-Benz and Porsche vehicles, our coverage includes motorsports, Mercedes-Benz Fashion Week, film festivals, gallery openings, museums, and other events sponsored by Mercedes-Benz and Porsche. For readers who are more interested in local happenings, we cover meets. We jump at every opportunity to provide coverage involving two of the most famous marques in the world; Mercedes-Benz & Porsche.

For those whose ads target Mercedes-Benz and Porsche owners, these demographics have been supplied by Mercedes-Benz and Porsche -

  • Mercedes-Benz owners are 64 percent male, 64 percent college-educated, 63 percent in a professional or managerial position, 81 percent married, their median age is 54, and their median income is $174,558.
  • Porsche collects their data differently in that they do much of it by model and use averages. Owners like Bill Gates and Jerry Seinfeld skew "average" numbers. Porsche owners are 85 percent male, their average age is 52 for a new 911, 46 for all 911s, 47 for a new Boxster, and their average household income varies wildly depending on the model ($300K+ for a new 911 and $247K for a new Boxster).

That reinforces what you already know - the average household income and buying habits of Mercedes-Benz and Porsche owners demonstrate both their ability and desire to buy quality goods and services. The next question may be, how can your ads reach this audience?

We track our readership. In the photo above, Google Analytics show 2.4 million people read The Southwest Star Magazine in 2017. For a yearlong campaign, the cost per thousand (CPM) for a single full-page ad in the Southwest Star Magazine is less than twenty-five cents ($600 for four issues divided by 2,440). Most publications change substantially more. If you' interested in advertising in The Southwest Star Magazine, contact us.

If your advertising budget is constrained and you can't squeeze another dime out of corporate, let us know. We may be able to help get you in front of two and a half million customers. The purchasing power of these customers may get you the budget you need to get the job done.

Closing and Publishing Dates

The Southwest Star is published four times per year; typically the fourth Friday in January, March, June, and September.

Issue Publishing date Ad copy / materials due date
November 2017 December 1, 2017 October 27, 2017
January 2018 January 26, 2018 December 29, 2017
March 2018 March 30, 2018 March 2, 2018
June 2018 June 22, 2018 May 25, 2018
September 2018 September 28, 2018 August 24, 2018

2018 Advertising Rates

We have purposely kept our ads rates incredibly low. We do this to accommodate both small and large suppliers. Some of our readers have expressed great satisfaction with some very small organizations, and that's what it's really all about - satisfying customers. "Small" doesn't mean "mediocre". The slogan for Mercedes-Benz is "the best or nothing". That slogan was invented for this audience.

  1x 2x 3x 4x
Double Page $400 $350 $300 $250
Page $225 $200 $175 $150
2/3 Page $150 $140 $130 $100
1/2 Page $130 $120 $110 $90
1/3 Page $90 $80 $70 $60

No charge for bleed. Our preferred file format is JPG or GIF. We will also accept PDF/X and TIF formats. If you would prefer to use something different please let us know.

Ad Specifications

  Bleed Trim
Full Page 8.5" x 11" (815 x 1057 pxs) 7.75" x 10.37" (795 x 1005 pxs)
2/3rd Page Horizontal 8.5" x 6.9" (815 x 710 pxs) 7.75" x 6.8" (795 x 673 pxs)
2/3rd Page Vertical   5.6" x 10.37" (533 x 1005 pxs)
1/2 Page Horizontal 8.5" x 5.1" (815 x 528 pxs) 7.75" x 5.1" (795 x 503 pxs)
1/2 Page Vertical   4.25" x 10.37" (400 x 1005 pxs)
1/3rd Page Horizontal   7.75" x 3.45" (795 x 332 pxs)
1/3rd Page Vertical   2.8" x 10.37" (265 x 1005 pxs)
Quarter Page   2.125" x 2.6" (206 x 255 pxs)
Double Page Spread 17" x 11" (1635 x 1057 pxs) 16.5" x 10.37" (1602 x 1005 pxs)


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