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Advertise in The Southwest Star Magazine

The Southwest Star Magazine is a publication for Mercedes-Benz and Porsche enthusiasts, and those trying to reach this target audience. Although we review new Mercedes-Benz and Porsche models, our coverage is much broader. Our mechanically inclined readership is catered to with articles that feature technical facets. For those with leanings toward fashion, there are articles that involve the latest trends. Readers who are interested in lifestyle are attracted by our event coverage. Lastly, we wrap everything around two of the most famous marque in the world; Mercedes-Benz & Porsche.

Our average readers are Mercedes-Benz & Porsche owners. Here are some demographics which have been supplied by Mercedes-Benz and Porsche for this group -

  • Mercedes-Benz owners are 64 percent male, 64 percent college-educated, 63 percent in a professional or managerial position, 81 percent married, their median age is 54, and their median income is $174,558.
  • Porsche collects their data differently in that they do much of it by model and use averages (Bill Gates and Jerry Seinfeld skew "average" numbers). Porsche owners are 85 percent male, their average age is 52 for a new 911, 46 for all 911s, 47 for a new Boxster, and their average household income varies wildly depending on the model (average $300K+ for a new 911 and $247K for a new Boxster).
The average household income and buying habits of these owners demonstrate both their ability and inclination to buy quality goods and services. The only thing missing is a great ad for a great product. If that sounds like you, please, contact us.

Closing and Publishing Dates

The Southwest Star is published four times per year; typically the fourth Friday in February, May, August, and November.

Issue Publishing date Ad copy / materials due date
November 2016 November 25, 2016 October 28, 2016
February 2017 February 24, 2017 January 27, 2017
May 2017 May 26, 2017 April 28, 2017
August 2017 August 25, 2017 July 28, 2017
November 2017 November 24, 2017 October 27, 2017

2017 Advertising Rates

We have purposely kept our ads rates incredibly low. We do this to accommodate both small and large suppliers. Some of our readers have expressed great satisfaction with some very small organizations, and that's what it's really all about - satisfying customers. "Small" doesn't mean "mediocre". The slogan for Mercedes-Benz is "the best or nothing". That slogan was invented for this audience.

  1x 2x 3x 4x
Double Page $400 $350 $300 $250
Page $225 $200 $175 $150
2/3 Page $150 $140 $130 $100
1/2 Page $130 $120 $110 $90
1/3 Page $90 $80 $70 $60

No charge for bleed. Our preferred file format is JPG or GIF. We will also accept PDF/X and TIF formats. If you would prefer to use something different please let us know.

Ad Specifications

  Bleed Trim
Full Page 8.5" x 11" (825 x 1080 pxs) 7.75" x 10.37" (755 x 1020 pxs)
2/3rd Page Horizontal 8.5" x 6.8" (825 x 670 pxs) 7.75" x 6.8" (755 x 668 pxs)
2/3rd Page Verticle   5.6" x 10.37" (545 x 1020 pxs)
1/2 Page Horizontal 8.5" x 5.1" (825 x 500 pxs) 7.75" x 5.1" (755 x 500 pxs)
1/2 Page Verticle   4.25" x 10.37" (412 x 1020 pxs)
1/3rd Page Horizontal   7.75" x 3.45" (755 x 338 pxs)
1/3rd Page Verticle   2.8" x 10.37" (272 x 1020 pxs)
Quarter Page   2.125" x 2.6" (206 x 255 pxs)
Double Page Spread 17" x 11" (1650 x 1080 pxs) 16.5" x 10.37" (1602 x 1020 pxs)


  • Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.
  • Publisher reserves the right to change rates at any time before payment is accepted.
  • Publisher accepts no liability for damages due to advertisements not appearing in contracted issue.
  • All advertisements are subject to acceptance by the Publisher.
  • Publisher reserves the right to decline or reject any advertising for any reason, at any time without liability. This is true regardless whether the ad or ads have been previously accepted.
  • Advertising Responsibility: The purchaser of the advertising space assumes all responsibility for the entire content of any advertisements in any Fitzhugh Media publication and assumes responsibility for any claims or costs of litigating claims arising there against the Publisher.
  • Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions which conflict with the provisions of the stated rates.
  • All past due invoices are subject to a finance charge equal to 1.5% per month (18% A.P.R.) of outstanding balance.
  • Publisher reserves the right to employ a collection agency and/or attorneys to recover past due balances. Such accounts will be subject to a reasonable attorney/collection fee equal to thirty percent (30%) of the outstanding balance.


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