One of the worst situations a business owner can face, is to be presented with a great opportunity, which they're not prepared to take advantage of. At The Southwest Star Magazine, we invite you to advertise your product with our Mercedes-Benz and Porsche readership.

Over 3 million Mercedes-Benz and Porsche enthusiasts read The Southwest Star Magazine. We've been here over 10 years and our popularity in the segment continues to rise. In addition to Mercedes-Benz and Porsche vehicles, our coverage includes motorsports, fashion, lifestyle, and other events sponsored by Mercedes-Benz and/or Porsche. When possible,we also cover local and regional events. Our goal is to provide the best coverage available for Mercedes-Benz & Porsche; two of the most famous marques in the world.

For those whose ads target Mercedes-Benz and Porsche owners, these demographics have been supplied by Mercedes-Benz and Porsche -

• Mercedes-Benz owners are 64 percent male, 64 percent college-educated, 63 percent in a professional or managerial position, 81 percent married, their median age is 54, and their median income is $174,558.
• Porsche collects their data differently in that they do much of it by model and use averages. That may be because owners like Bill Gates and Jerry Seinfeld skew "average" numbers. Porsche owners are 85 percent male, their average age is 52 for a new 911, 46 for all 911s, 47 for a new Boxster, and their average household income varies wildly depending on the model ($300K+ for a new 911 and $247K for a new Boxster).

That reinforces what you already know - the average household income and buying habits of Mercedes-Benz and Porsche owners demonstrate both their ability and desire to buy quality goods and services. The next question may be, how can your ads reach this audience?

The Southwest Star Magazine is a triannual publication, and Google Analytics have shown our readership to be in excess 3 million readers. Our readers are in the high-end automobile owner target group and reaching them is quite simple. For a yearlong campaign, the cost per thousand (CPM) for a full-page ad in the Southwest Star Magazine is less than fifteen cents ($450 for three issues divided by our readership of over 3 million). Most publications change substantially more. If you'd like to place your ad in front of this highly targeted audience, contact us.

Closing and Publishing Dates

The Southwest Star is published three times per year; typically, the fourth Friday in March, July, and November.

2025 Advertising Rates

Our ad rates are meant to be affordable. We do this to accommodate both small and large suppliers. However, we have restrictions as to the size and the number of ads we'll run per publication. Our ads are restricted to full page, or two-page spreads. Also, ads are subject to design review. Because our issues take 3 years to go out of print, we recommend that you do not specify prices for your goods and/or services.

No charge for bleed. Our preferred file format is JPG or GIF. We will also accept PDF/X, TIF, and PNG formats. If you would prefer to use something different please let us know.

Ad Specifications

Feel free to contact us at info@thesouthweststar.com